Why are we obsessed with Instagram’s ‘What are you?’ filters?

Why are we obsessed with Instagram’s ‘What are you?’ filters?
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It started off innocently enough: “What Disney princess are you?” “What Pokémon are you?” Then things got a bit more cerebral. “What’s your best quality?” “What should your New Year resolution be?” Then it got dark: “What’s your crippling anxiety?”And then it…
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