Voyage’s driverless future, ghost work, B2B growth strategies, and Black Hat takeaways
Inside Voyage’s plan to deliver a driverless future
In the autonomous vehicle space, startups have taken radically different strategies to building our AV future. Some companies like Waymo have driven all across different types of environments in order to rack up the datasets that they believe will be needed to effectively maneuver without a human driver.
That’s the opposite strategy of Voyage, where CEO and founder Oliver Cameron and his team have focused on driving safety in the incredibly constrained context of two retirement communities.
Our transportation editor Kirsten Korosec talked with the company and analyzes their approach in a new profile for Extra Crunch, and also drops some news about a partnership the company has brewing with a major automotive manufacturer.
Cameron, who shies away from discussing timelines, describes the company as inching toward driverless service.
Its self-driving software has now reached maturation in the communities it is testing in, and Voyage is now focusing on validation, according to Cameron.
Voyage has developed a few systems that will help push it closer to a commercial driverless service while maintaining safety, such as a collision mitigation system that it calls Rango, an internal nickname inspired by the 2011 computer-animated Western action-comedy about a chameleon.
This collision mitigation system is designed to be extremely fast-reacting, like a reptile — hence the Rango name. Rango, which has an independent power source and compute system and uses a different approach to perception than the main self-driving system, is designed to react quickly. If needed, it will engage the full force of the brakes.
Startup ads are taking over the subway
Public transit is just swimming in startup ads. From complete Brex takeovers of the San Francisco Caltrain station to the sleep puzzles posted by Casper across the New York City subway, startups have been taking advantage of this unique out-of-home advertising space. What’s the full story though? Our reporter Anthony Ha takes a look at how the subway ad market came to be in the past few years, and what the future holds for other marketers.