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The Bounce Rate Paradigm Shift

Don’t judge content by bounce rate alone. For advanced web analytics users, bounce rate is quite possibly the most popular stand-alone metric — Bounce Rate can be  the “sexiest” web metric ever. It’s certainly should be top of your list. Google defines bounce rate as “the percentage of single-page visits or visits in which the person left your site from […]

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Tools to Test your Ecommerce Site

Does your ecommerce site need a checkup? Testing can help you gauge your site’s performance and your customers’ experience. Best of all, many testing tools are either free or relatively inexpensive. Here is a tool to test your website. There are usability tools to test customer behavior. And there are performance tools to measure a […]