Creating A/B Split Test Ideas During a Website Redesign “Above the Fold” Testing Identifying if Content Needs to be Added / Edited / Removed Conversion Rate Optimization for Forms, Checkout Processes and Subscriptions Engagement with your Videos Screen Resolution Optimization Navigation Refinements Comparing Visitors Clicking Images vs Buttons vs Text Links Give Executives Real […]
Tag: heat maps
The Bounce Rate Paradigm Shift
Don’t judge content by bounce rate alone. For advanced web analytics users, bounce rate is quite possibly the most popular stand-alone metric — Bounce Rate can be the “sexiest” web metric ever. It’s certainly should be top of your list. Google defines bounce rate as “the percentage of single-page visits or visits in which the person left your site from […]
Tools to Test your Ecommerce Site
Does your ecommerce site need a checkup? Testing can help you gauge your site’s performance and your customers’ experience. Best of all, many testing tools are either free or relatively inexpensive. Here is a tool to test your website. There are usability tools to test customer behavior. And there are performance tools to measure a […]
A GUIDE TO WEBSITE HEAT-MAPPING
Driving traffic to your site is an obvious place to focus your efforts in attracting potential customers and users, but how do you keep their attention? What can you do to better understand their browsing habits while they are on your site? A great tool for gaining valuable insight into your visitor’s browsing patterns and […]
An Amazing Real Estate Website Optimization Tool
“That which is measured improves. That which is measured and reported improves exponentially.” Those words from esteemed mathematician Karl Pearson, said roughly a century ago, still resonate today — especially as it relates to real estate websites. Mobile-ready, IDX agent websites are the foundation for real estate marketing success. But it’s the analysis of real estate […]
Using Heatmaps To Improve Conversion
A Heatmap is a schematic representation of a web page through multi-colored areas , which shows where people looked the most on your web page. For an advertising company, it tells you the place your ads are likely to be most effective. With this you will be able to know exactly where your site’s […]
How Geodex Heatmap Helps Your Web Conversion Analysis
A lot of businesses are using analytics to test new ideas and evolve to better landing pages. A baseline question is why does a page lose searchers? Is there poor content that is not engaging? The true answer can be any combination of a number of variables that all would potentially need to be tested. […]
How to set up Google Analytics widgets and Geodex Heatmap to track email conversions
What I’m about to show you has saved me more hours of testing and guessing that you can imagine. Once you’ve set up your email conversion, the two major things you’ll have the ability to measure are: Which exact traffic channels are giving you the best email conversions and the most emails. The conversion rate […]
