Quibi is partnering with the BBC on international news show for millennials
The two companies said that the new programming, which will be featured as part of Quibi’s “Daily Essentials” programming, will be filmed in the Beeb’s central London headquarters five days a week and each segment will be five minutes long.
The show aims to catch viewers up with all the news from around the world in five minutes, according to the two companies.
“Since the BBC began life as a start-up in 1922 we have been focused on two things: innovating to reach our audiences in new ways; and providing trustworthy news and entertainment of the highest quality,” said BBC Global News chief executive, Jim Egan in a statement. “Technology is changing constantly, as is the world at large and we’re delighted to be working with an innovative new player like Quibi to bring young audiences a daily made-for-mobile global news update of the highest quality from our unparalleled network of international correspondents and experts.”
The BBC also has news programming distributed on Snap and Facebook’s Instagram. So the company seems to be covering its bases to ensure it doesn’t miss out on the potential next big thing in media platforms.
“BBC News is one of the most respected news brands around the globe, and in particular for millennials in America today,” said Jeffrey Katzenberg, founder and chairman of the board of Quibi. “We’re proud to partner with them to create a daily international news report for Quibi.”
The deal with the BBC follows a July announcement that Quibi had also hooked up with NBC News for programming. As we reported at the time, that deal includes a six-minute morning and evening news show for Quibi’s service.
NBC News also runs a Snapchat news show called Stay Tuned that reaches millions, and recently launched its own digital streaming news network, NBC News Now, delivered through its NBC app.
The mobile-only streaming service is set for an April 2020 launch, and has already announced a big slate of programming from top-tier filmmakers and actors.
Some of the highlights include commitments from filmmakers Sam Raimi, Guillermo del Toro and Antoine Fuqua and producer Jason Blum to create series for the service, plus a show called “Inspired By” with Justin Timberlake.
As we’ve reported, subscribers to Quibi can also expect a show about Snapchat’s founding, an action-thriller starring Liam Hemsworth, a murder mystery comedy from SNL’s Lorne Michaels, a beauty docuseries from Tyra Banks, a Steven Spielberg horror show, a comedy from Thomas Lennon, a car-stunt series with Idris Elba and more.