Ford unveils lineup for Europe to outpace gas and diesel vehicle sales by 2022
Ford unveiled a range of hybrid vehicles Tuesday at the Frankfurt Motor Show as part of its plan to reach sales of 1 million electrified vehicles in Europe by the end of 2022.
Ford introduced hybrid and plug-in hybrid versions of the Mondeo wagon, Puma compact crossover, Kuga (shown below) and Explorer SUVs, as well as the new Tourneo “people mover.”
But more are coming. Ford said earlier this year it plans to bring eight electrified vehicles to market this year and another nine that will be produced by 2024. One of those, an all-electric Mustang-inspired SUV, will come to market in 2020. The electric SUV with Mustang styling has a targeted range of 600 km (more than 370 miles) calculated using the World Harmonised Light Vehicle Test Procedure (WLTP), and fast-charging capability.
Ford expects that electrified vehicles will account for more than 50% of its car sales in Europe by 2022, surpassing combined sales of conventional petrol and diesel models.
Ford’s upcoming portfolio is part of its broader plan to make its Europe division leaner and more profitable. The company said in June it will cut 12,000 jobs and consolidate its manufacturing footprint to a proposed 18 facilities by the end of 2020. Most of the job cuts, 2,000 of which are salaried position, will occur through voluntary separation programs.
The automaker on Tuesday also announced partnerships with six energy suppliers in Europe, including Centrica in the U.K. and Ireland, to install home charging wall boxes and provide green energy tariffs. A partnership with NewMotion aims to help drivers locate and pay for charging more easily at more than 118,000 charging points in 30 countries.
“With electrification fast becoming the mainstream, we are substantially increasing the number of electrified models and powertrain options for our customers to choose from to suit their needs,” Ford of Europe President Stuart Rowley said in a statement.
Electrified doesn’t mean every vehicle will be solely powered by electricity. The term means the vehicles can use hybrid, plug-in hybrid or battery-electric technology. The showcase Tuesday supports the automaker’s earlier commitment that every new Ford passenger vehicle will include an electrified option.
While some automakers have stuck to an all-electric strategy, Ford plans to produce a range of hybrids, plug-in hybrids and battery-electric vehicles.
“There is no ‘one-size-fits-all’ solution when it comes to electrification — every customer’s circumstances and travel needs are different,” said Joerg Beyer, executive director of engineering at Ford of Europe. “Our strategy is to pair the right electrified powertrain option to the right vehicle, helping our customers make their electrified vehicle experience easy and enjoyable.”
Ford isn’t doing this alone. The automaker announced in July a partnership with Volkswagen Group that covers collaboration on electric vehicles and development of autonomous technology via a $2.6 billion investment by VW into Argo AI.
Under the EV part of the tie-up, Ford will use VW’s MEB platform, the underlying architecture for its upcoming line of passenger electric vehicles, to develop at least one fully electric car for Europe. VW debuted Monday the ID.3, the first model with MEB platform.