Category: Xbox’s

Xbox’s Most Epic Feature Isn’t Lucrative – And Microsoft Doesn’t Care
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Xbox’s Most Epic Feature Isn’t Lucrative – And Microsoft Doesn’t Care

An Xbox marketing executive said Game Pass isn’t “a big profit play” for Microsoft. The company aims to “over-deliver” value to prompt word-of-mouth marketing as it eyes up a long-term strategy. Game Pass currently boasts 10 million monthly subscribers. Whatever your thoughts on Microsoft’s consoles and the output from its first-party studios, it’s hard to…

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Xbox’s Batman Masterplan Signals a Real PlayStation 5 Threat
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Xbox’s Batman Masterplan Signals a Real PlayStation 5 Threat

Warner Bros Interactive Entertainment was put up for sale in mid-June. Microsoft has reportedly shown some interest in purchasing the company. If Xbox gets their hands on all of those IPs, it could be a big benefit in the console war. Batman is up for sale, along with the rest of Warner Bros Interactive Entertainment…

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