Category: tracking

IAB proposes a new tracking alternative to the cookie
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IAB proposes a new tracking alternative to the cookie

The Interactive Advertising Bureau’s Tech Lab is calling for a new approach to online tracking, one that would replace the long-lived cookie. In a lengthy post, the IAB Tech Lab’s Jordan Mitchell runs through the history of tracking, describing the cookie as “a boon to the internet” that allowed websites to tailor their ads and…

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