Category: Tinder’s

Tinder’s interactive video event, “Swipe Night,” will launch in international markets this month
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Tinder’s interactive video event, “Swipe Night,” will launch in international markets this month

Tinder’s “Swipe Night” is going global. The dating app announced today that its interactive video series will be available in Asia and other international markets starting on September 12, giving users another way to connect as they continue to stay at home because of the COVID-19 pandemic. As in the United States, where “Swipe Night”…

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Tinder’s interactive series ‘Swipe Night’ could bring a needed boost to user engagement
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Tinder’s interactive series ‘Swipe Night’ could bring a needed boost to user engagement

On Sundays in October, Tinder is launching in its dating app an “interactive adventure” called “Swipe Night” that will present a narrative where users make a series of choices in order to proceed. This sort of choose-your-own-adventure format has been more recently popularized by Netflix and others as a new way to engage with digital…

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