Category: TikTok’s

TikTok’s rivals in India struggle to cash in on its ban
, ,

TikTok’s rivals in India struggle to cash in on its ban

Scores of startups have launched short video apps in recent months For years, India has served as the largest open battleground for Silicon Valley and Chinese firms searching for their next billion users. With more than 400 million WhatsApp users, India is already the largest market for the Facebook-owned service. The social juggernaut’s big blue…

Read More
TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app
, ,

TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app

TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — like…

Read More