Category: TechCrunch

What’s the right way to sponsor a YouTube influencer?
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What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics,…

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Unity bets on cloud testing with new Simulation product
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Unity bets on cloud testing with new Simulation product

For the past several years, Unity’s valuation has ballooned alongside their public ambitions to become essential to customers beyond game developers. One of the more interesting use cases of the real-time rendering game engine had been helping companies train their systems inside a virtual environment. This has become a key part of the workflows for…

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Five (more) reasons to come to Disrupt SF next week
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Five (more) reasons to come to Disrupt SF next week

Disrupt SF will light up San Francisco on October 2-4, and as usual we’ve designed the show to be unmissable for founders, investors and just about anyone in the global startup scene. In a post two weeks ago, we spelled out five of the best reasons to attend, including the amazing speaker agenda, the perennial…

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Amazon might reveal fitness-tracking Alexa wireless earbuds, Echo with better sound this week
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Amazon might reveal fitness-tracking Alexa wireless earbuds, Echo with better sound this week

Amazon is building wireless earbuds that offer Alexa voice assistant access, and fitness tracking for use during activities, according to a new report from CNBC. These earbuds, combined with a new, larger Echo designed to provide more premium sound, could feature into Amazon’s hardware event taking place this Wednesday in Seattle, though the outlet is…

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Twitter details new policies designed to crack down on financial scams
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Twitter details new policies designed to crack down on financial scams

Twitter today says it’s expanding its policies to prohibit financial scams on its platform — something you’d think would have already been banned, but apparently was never directly addressed through Twitter’s policy documentation. Instead, financial scams until now have been handled through Twitter’s spam reporting tool, which was expanded last year to specifically identify what…

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How Peloton made sweat addictive enough to IPO
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How Peloton made sweat addictive enough to IPO

It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the…

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Original Content podcast: Netflix’s ‘Terrace House’ is still the most soothing reality show around
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Original Content podcast: Netflix’s ‘Terrace House’ is still the most soothing reality show around

“Terrace House” (a co-production between Netflix and Fuji Television) is back, and it hasn’t changed much since we reviewed it last year. As with previous seasons, “Terrace House: Tokyo 2019-2020” features six cast members (three men and three women, mostly in their twenties) who all live in a house together. Rather than manufacturing competition or…

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As Adam Neumann reportedly faces pressure to step down, it’s looking like a fight for life between WeWork and SoftBank
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As Adam Neumann reportedly faces pressure to step down, it’s looking like a fight for life between WeWork and SoftBank

According to a new WSJ report, certain members of WeWork’s seven-person board, which includes cofounder and CEO Adam Neumann, are planning to pressure Neumann to step down and instead become We’s non-executive chairman. The move, says the outlet, “would allow him to stay stay at the company he built into one of the country’s most…

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TechCrunch Disrupt offers plenty of options for attendees with an eye on the enterprise
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TechCrunch Disrupt offers plenty of options for attendees with an eye on the enterprise

We might have just completed a full-day program devoted completely to enterprise at TechCrunch Sessions: Enterprise last week, but it doesn’t mean we plan to sell that subject short at TechCrunch Disrupt next month in San Francisco. In fact, we have something for everyone from startups to established public companies and everything in between along…

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