Category: Shopify

Shopify expands into email marketing
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Shopify expands into email marketing

Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s…

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Shopify buys warehouse automation tech developer 6 River Systems for $450 million
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Shopify buys warehouse automation tech developer 6 River Systems for $450 million

Shopify, the shopping technology developer that’s quickly becoming the anti-Amazon, has taken another step up the sales supply chain with its $450 million acquisition of the warehouse automation and management technology developer, 6 River Systems. The acquisition will serve to boost efficiencies among Shopify’s Fulfillment Network service, which launched in June. The acquisition gives Shopify…

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