Category: Retail

Retail optimization startup Teikametrics raises $15M as it expands beyond Amazon and beyond ads
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Retail optimization startup Teikametrics raises $15M as it expands beyond Amazon and beyond ads

Teikametrics, a startup that helps retailers optimize their online ad spending, has raised $15 million in additional funding. The company launched with the goal of helping Amazon sellers advertise more effectively. More recently, it launched a similar partnership with Walmart. CEO Alasdair McLean-Foreman said that on both platforms, the startup’s Flywheel platform can improve the ad-buying…

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Retail role play
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Retail role play

More posts by this contributor Retailers and brands have both seen a tremendous shift in traditional retail dynamics, with merchants and marketplaces increasingly ceding control of the online and in-store shopping experience to the brands themselves. Democratizing access to data through new verticalized tools, however, represents a unique opportunity for retailers to leverage this trend by…

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