Category: Mulan’

‘Mulan’ drove Disney+ app downloads up 68% week-over-week, but didn’t beat ‘Hamilton’
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‘Mulan’ drove Disney+ app downloads up 68% week-over-week, but didn’t beat ‘Hamilton’

Disney’s live-action remake of “Mulan” skipped theaters to instead stream on Disney+ over the weekend, for the added fee of $30. According to early data, the launch helped grow Disney+ mobile installs by 68%, compared with one week prior. Consumer spending in the app also grew by 193% during the same time period. This data…

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