Category: measure

To measure sales efficiency, SaaS startups should use the 4×2
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To measure sales efficiency, SaaS startups should use the 4×2

Brian Ascher is a partner at Venrock, where he invests broadly across enterprise and fintech and serves on the boards of several companies, including Personal Capital, 6Sense, Socrates AI, Dynamic Signal, Retail Solutions, SmartBiz Loans, and Inrix. More posts by this contributor Once you’ve found product/market fit, scaling a SaaS business is all about honing…

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