Google has reached into parent company Alphabet’s $121 billion cash reserves to spend $2.1 billion on Fitbit, a move into the key consumer health market that places them in more direct competition with rival Apple. For more than a year, Ftibit and Google have partnered on healthcare applications; last April, Fitbit announced that it would…
Fitness company Fitbit has grabbed the limelight recently due to news of possible acquisition by Alphabet. It has been two days since the news broke but until now there’s no confirmation, suggesting that other companies are also vying for the smartwatch-maker. The rumors will likely keep shares soaring as traders speculate on the acquisition price.…
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Ten years ago, a hardware startup launched a fitness device onstage at TechCrunch 50. The $99 gadget combined a pedometer with a diet-monitoring system, designed to help wearers meet their fitness goals. Of course, a lot has changed for Fitbit in the intervening decade. The company has since become synonymous with fitness trackers in the…
