Fitbit would be the first to admit it was late to the smartwatch game. When it did finally launch a proper smartwatch with the Ionic, it was something of a misfire. But the Versa helped the wearable pioneer make up for some lost ground, courtesy of a solid, Android-compatible device at a good price. In…
Google announced its plans to acquire Fitbit for $2.1 billion back in November. As of this writing, the deal has yet to go through, courtesy of all the usual regulatory scrutiny that occurs any time one large company buys another. EU regulators are often a key hurdle for these sorts of deals, and this time…
Fitbit’s activity-tracking wearable devices are already being used by a number of academic institutions to determine if they might be able to contribute to the early detection of COVID-19 and the flu, and now Fitbit itself is launching its own dedicated Fitbit COVID-19 Study, which users can sign up for from within their Fitbit mobile…
Google has reached into parent company Alphabet’s $121 billion cash reserves to spend $2.1 billion on Fitbit, a move into the key consumer health market that places them in more direct competition with rival Apple. For more than a year, Ftibit and Google have partnered on healthcare applications; last April, Fitbit announced that it would…
Fitness company Fitbit has grabbed the limelight recently due to news of possible acquisition by Alphabet. It has been two days since the news broke but until now there’s no confirmation, suggesting that other companies are also vying for the smartwatch-maker. The rumors will likely keep shares soaring as traders speculate on the acquisition price.…
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Ten years ago, a hardware startup launched a fitness device onstage at TechCrunch 50. The $99 gadget combined a pedometer with a diet-monitoring system, designed to help wearers meet their fitness goals. Of course, a lot has changed for Fitbit in the intervening decade. The company has since become synonymous with fitness trackers in the…
