Category: Feature

Xbox’s Most Epic Feature Isn’t Lucrative – And Microsoft Doesn’t Care
, ,

Xbox’s Most Epic Feature Isn’t Lucrative – And Microsoft Doesn’t Care

An Xbox marketing executive said Game Pass isn’t “a big profit play” for Microsoft. The company aims to “over-deliver” value to prompt word-of-mouth marketing as it eyes up a long-term strategy. Game Pass currently boasts 10 million monthly subscribers. Whatever your thoughts on Microsoft’s consoles and the output from its first-party studios, it’s hard to…

Read More