Category: engagement

Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition
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Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition

Insticator, a startup helping publishers add to their content elements like polls, quizzes and suggested story widgets, has made its first acquisition — a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the…

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