Category: challenge

Waymo’s UX challenge: getting people to enjoy the ride
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Waymo’s UX challenge: getting people to enjoy the ride

Driverless mobility requires insights into human factors and behavioral psychology Google has been working on autonomous vehicles — one of the biggest challenges in AI — for more than a decade, but it’s learning that the hardest part might just be getting people to enjoy the ride. “This is an experience that you can’t really…

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