Category: Brand

Does coronavirus need a brand?
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Does coronavirus need a brand?

Stay with me here. As we enter the full throes of coronavirus spread in the U.S., it’s becoming incredibly evident that we cannot depend on the federal apparatus to clearly communicate any of the necessary information citizens need. From the CDC removing exact testing numbers from its site to the president saying it would just…

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Brand power vs. product power
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Brand power vs. product power

Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend is the CEO of cloud storage company Wasabi, and co-founder of cyber security company Carbonite, recently bought for $1.4 billion. Wasabi is his sixth startup. More posts by this contributor Most tech companies — particularly B2B companies —…

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