Category: advertising

Will the 2020s be online advertising’s holistic decade?
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Will the 2020s be online advertising’s holistic decade?

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with technical advancements in real-time signal…

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How to use Amazon and advertising to build a D2C startup
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How to use Amazon and advertising to build a D2C startup

Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, Perfect Snacks, Aloha, Pill Club, Solid Gold, and many more. Entrepreneurship in consumer packaged…

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