Category: Adidas

An Adidas experiment and whole new exterior facility head to ISS next month
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An Adidas experiment and whole new exterior facility head to ISS next month

March 2 is the planned launch date for SpaceX’s 20th ISS resupply mission, which is bringing the usual supplies and goodies, plus a payload of interesting experiments from partners and paying customers. And a big expansion to Europe’s Columbus Module. The most ridiculous has to be Adidas’s “BOOST in Space” effort. The company creates its…

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Adidas backpedals on robotic shoe production with Speedfactory closures
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Adidas backpedals on robotic shoe production with Speedfactory closures

An expensive experiment in global distribution has been abandoned by Adidas, which has announced that will close its robotic “Speedfactories” in Atlanta and Ansbach, Germany, within 6 months. The company sugar-coated the news with a promise to repurpose the technology used at its existing human-powered factories in Asia. The factories were established in 2016 (Ansbach)…

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Adidas Secures Ninja Deal, Sports Brands Double Up On eSports – CCN Markets
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Adidas Secures Ninja Deal, Sports Brands Double Up On eSports – CCN Markets

Popular Fortnite streamer Tyler “Ninja” Blevins reveals a new partnership deal with Adidas as traditional sports brands double up on eSports investments. | Source: (i) Photo by Johannes EISELE / AFP (ii) REUTERS / Andreas Gebert; Edited by CCN Despite questions surrounding the long-term viability and commercial ramifications of switching to Microsoft’s Mixer streaming platform…

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