“That which is measured improves. That which is measured and reported improves exponentially.”
Those words from esteemed mathematician Karl Pearson, said roughly a century ago, still resonate today — especially as it relates to real estate websites. Mobile-ready, IDX agent websites are the foundation for real estate marketing success. But it’s the analysis of real estate websites that allows savvy agents and brokers to get ahead.
Here is a resource that can help you maximize your responsive real estate website’s performance and ensure you move visitors swiftly down the sales funnel and put money in your pocket.
Heat Map and User Experience Tools
Ever wonder why some pages on your real estate website perform better than others — and what you can do to improve the performance of weak pages? Heat mapping software can provide answers. This technology shows which areas of your pages visitors view and click on the most. These tools have come so far along that you can now even view recordings of specific user actions on your site and track their experience.
While you can’t view who the people are (there’s still some semblance of privacy online), you can use this information to assess your user interface (UI) — like discovering the best places to place links and ways to adjust your calls to action (CTAs) to get better click-through rates and improve the user experience (UX).
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