Geodex is a Different Kind of Analytics Service

Geodex Heatmaps
Geodex Heatmaps
Geodex Heatmaps

Geodex tracks how the visitors interact with your website.  It tracks clicks, scrolls, traffic sources and present them as HeatMaps, & ScrollMaps Reports.  It can be a great tool for improving user experience and optimizing the website for conversions.  The plans range from Free (1 Domain) to $99/month for small business (multiple domains), packages include plans for Agencies. All paid plans come with 30 day free trial. Signup for a FREE Account For best results, Geodex should be used in conjunction with standard analytics service like Google Analytics.

Google Analytics shows us the “What,” then Geodex Heatmaps show us the “Where” of our website. In other words, it tracks exactly where our visitors are clicking on our website and how often they are doing it.”

We live in a massively competitive world, and if you don’t take every step to remain competitive, your business will simply land in the Internet graveyard. It is critical for a businesses to be a success online and web analytics has become a must-have tool. It is critical to have a really dynamic web site if you want it to stand out from the millions of other websites. 

What kind of user interaction are you looking for? 

You will surely want your clients to be placing orders for your products but are they?

Heatmaps 101: Movement Heatmaps

Movement heatmaps (Mouse Tracker) focus on where users navigate their mouse on your site – it’s a great measure of attention and engagement.

This is insightful because you can gauge whether the key areas of a page receive adequate attention.

Below, you can see that most of the user attention on our site is focused on the signup button and top links (hot-zone areas (orange red)). This is optimal, but there is also significant activity over the text above the scrolling images . We do not want this to be a distraction from our main call to action on the page, so balancing this movement activity is critical. This is where effective design, layout, typography, and color choice come into play.

Geodex Heatmap
Geodex Heatmap

In practice, the optimal page layout is dependent on visitors and how they behave. We tell clients to focus on one main goal for each page. Then, in each movement heatmap, make sure that content which supports that goal is located in the “hot” areas. This will improve usability and boost conversions.

We recommend you look at your movement heatmaps and see if they make sense. Here are some questions to ask:

  • Are there “hot” areas over content (buttons, links, text, etc.) that supports the overall page goal?
  • Are there “hot” areas over content (buttons, links, text, etc.) that detracts from the overall page goal?
  • Are there “hot” areas of equivalent size over each form field? If not, does having less activity make sense for some fields (optional comments, etc.)?
  • Are there “hot” areas over content that isn’t well explained/elaborated upon in the content? If so, visitors might be interested in learning more.

Related articles

Heatmap Analytics

A GUIDE TO WEBSITE HEAT-MAPPING

Driving traffic to your site is an obvious place to focus your efforts in attracting potential customers and users, but how do you keep their attention? What can you do to better understand their browsing habits while they are on your site? A great tool for gaining valuable insight into your visitor’s browsing patterns and […]

Learn More
Geodex Heatmap

Using Heatmaps To Improve Conversion

  A Heatmap is a schematic representation of a web page through multi-colored areas , which shows where people looked the most on your web page. For an advertising company, it tells you the place your ads are likely to be most effective. With this you will be able to know exactly where your site’s […]

Learn More

All Scenarios You Can Use Geodex HeatMap Analytics

  Creating A/B Split Test Ideas During a Website Redesign “Above the Fold” Testing Identifying if Content Needs to be Added / Edited / Removed Conversion Rate Optimization for Forms, Checkout Processes and Subscriptions Engagement with your Videos Screen Resolution Optimization Navigation Refinements Comparing Visitors Clicking Images vs Buttons vs Text Links Give Executives Real […]

Learn More

Leave a Reply

Your email address will not be published. Required fields are marked *

This is a demo store for testing purposes — no orders shall be fulfilled. Dismiss